The greatest value of a picture is when it forces us to notice what we never expected to see.
This is my favorite part about analytics: Taking boring flat data and bringing it to life through visualization.
When communicating results to non-technical types there is nothing better than a clear visualization to make your point.
Visualization is often used for evil - twisting insignificant data changes and making them look meaningful. Don't do that crap if you want to be my friend. Present results clearly and honestly. If something isn't working - those reviewing results need to know.
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