On reflection, some things do super well because they hit with the time. Some things do super well because they are able to activate a kind of echo chamber or bandwagon or cascade - they didn't particularly hit with the time. Some things are just too astonishingly good to not hit the top. Those three explanations, with respect to the Star Wars phenomenon, seem to me all to pass the plausibility test, and to explore them, with respect to Star Wars, I think casts light not just on the saga of our time, but also on everything about our culture.
I'll tell you an explanation that I find commonly overrated and speculative in the extreme: the idea that things that succeed in popular culture do that because they hit the temper of the times.
It's very common to say that Star Wars in the late '70s, that was kind of perfect for Cold War culture and the aftermath of Vietnam in the '60s to have an upbeat, hopeful, cartoonish tale of a hero's journey. I think those explanations are easy to offer and almost always wrong.
A well-functioning democracy has a culture of free speech, not simply legal protection of free speech. It encourages independence of mind. It imparts a willingness to challenge prevailing opinion through both words and deeds. Equally important, it encourages a certain set of attitudes in listeners, one that gives a respectful hearing to those who do not embrace the conventional wisdom. In a culture of free speech, the attitude of listeners is no less important than that of speakers.
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