Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.
Just because you’re winning a game doesn’t mean it’s a good game.
If your team is filled with people who work for the company, you'll soon be defeated by tribes of people who work for a cause.
We've discovered that the earth isn't flat; that we won't fall off its edges, and our experience as a species has changed as a result. Maybe we'll soon find out that the self isn't "flat" either, and that death is as real and yet as deceptive as the horizon; that we don't fall out of life either.
More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.
Hope without a strategy doesn’t generate leadership. Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there. People won’t follow you if they don’t believe you can get to where you say you’re going.
Cosmo Girl with a passion for fashion and a magic flask.
It doesn't matter if you're right, it matters if you are understood.
You expand your consciousness, your ideas, your perceptions. You break away from self-adopted restrictions. You grow as you learn to step aside from limiting conceptions and dogmas.
If you do not have a loving concern for the environment... it will no longer sustain you - you will not be worthy of it. You will not be destroying the planet, you see. You will not be destroying the birds, or the flowers, or the grain, or the animals... they will be destroying you.
Ideas that spread win. Ideas don't have to be selfish to win, in fact, it turns out that the more generous the interactions an idea produces, the more likely it is to spread.
If you make a difference, people will gravitate to you. They want to engage, to interact and to get you more involved.
Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.
If religion comprises rules you follow, faith is demonstrated by the actions you take.
Either you’re going to tell stories that spread, or you will become irrelevant.
It is very important that you express your idealism actively, to what ever extent you can, for this increases your sense of worth and power.
Leaps look good in the movies, but in fact, success is mostly about finding a path and walking it one step at a time.
The scalable, profitable strategy is to change the game, not to become the most average.
As far as you are concerned the present is your point of action, focus and power, and from that point of volition you form both your future and past. Realizing this, you will understand that you are not at the mercy of a past over which you have no control.
Giving your team cover for their cowardice is foolish. Give them a platform for bravery instead.
Advertising is just a symptom, a tactic. Marketing is about far more than that.
Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.
If you're considering word of mouth, stability and lifetime value, it's almost always true that the easier it is to get someone's attention, the less it's worth.
Creating ideas that spread and connecting the disconnected are the two pillars of our new society, and both of them require the posture of the artist
The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate. – When people ask you to tell them what to do, resist.
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