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  • Changing behavior is less a matter of giving people analysis to influence their thoughts than helping them to see a truth to influence their feelings.

    John P. Kotter
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    John P. Kotter, Dan Cohen (2013). “The Heart of Change: Real-Life Stories of How People Change Their Organizations”, p.14, Harvard Business Press
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Changing behavior is less a matter of giving people analysis to influence their thoughts than helping them to see a truth to influence their feelings. - John P. Kotter
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